Meetups, webinars, conferences and more - get to know how we do what we do from our own professionals.
How do you drive scale and optimize profitability? Lior Kenan, EGM Growth Ventures, shares Playtika's M&A philosophy. From the 2023 Calcalist Gaming Conference, partnered with Playtika and Google
To build a successful game you need more than core functions - you need synergy between human and machine learning: Playtika CTO Erez Rachmil spoke at Israel’s Gaming Conference 2022
What comes into play when launching a global campaign with an international mega star? Marketing Director Shani Adiel met with Calcalist to discuss strategy, workflow, creative – and player reactions.
Laura Keren, VP Marketing at Playtika, met with Director of Global Gaming at Meta, Peleg Israeli, to talk about how to reach new players while still build loyalty among current ones
Playtika CFO & President Craig Abrahams talks about the challenge of keeping players engaged, technology, Playtika's secret sauce and what makes a deal successful.
From Machine Learning to the Human Expertise - 3 Steps for a successful AI-integrated product. By Head of Data, Gadi Ganon, at Product X
Strategy, brand, creativity and algorithms : Playtika CMO Nir Korczak spoke at Israel’s Gaming Conference 2021 about how to master the marketing jungle that is the gaming industry.
Dares, Bottlenecks, Economies, Plans, Checks: Playtika CPO Raz Friedman, shares his insights on what makes games last longer. From Israel's Gaming Conference 2021.
Amir Yagil, Head of Playtika's Boost platform, on combining data analysis, marketing, monetization and everything that is game growth. From the Game Developers Conference.
