Bingo Blitz joins the American Heart Association’s Life Is Why campaign to promote heart health for all
Thursday 02 September 2021
The world’s number one free bingo game is proud to support the leading nonprofit focused on heart and brain health
Cardiovascular disease, including stroke, remains the No. 1 killer of Americans[1].
To respond to this national need and to support a world with longer, healthier lives, Bingo Blitz – the world’s #1 free-to-play social bingo game[2] – is proud to announce its support for the American Heart Association, the world’s leading non-profit organization focused on heart and brain health for all.
With over one million people playing Bingo Blitz every day across social networks and mobile platforms, our support will communicate the importance of heart and brain health to a truly global network of players.
Bringing together gaming and health
This support relationship brings together the worlds of gaming and health in a unique way.
Bingo Blitz players are also being encouraged to raise awareness by sharing gifts with each other within the Bingo Blitz game, from August 29 - September 2, 2021.
Bingo Blitz is also donating $100,000 to the American Heart Association’s Life Is Why campaign, which funds research and education programs that build stronger, healthier communities.
At the same time, players worldwide will be able to engage with content across Bingo Blitz’s social media channels, promoting the importance of nutrition and mental wellbeing for heart and brain health.
Empowering women to take charge of their heart health
Cardiovascular disease is the No. 1 killer of women, causing 1 in 3 deaths each year[3].
A majority of Bingo Blitz players are women, so a key focus of the initiative is empowering women to take charge of their heart health.
The objective is not just to raise money, but to raise vital awareness about the Life Is Why campaign, the importance of health throughout life, and how changes in lifestyle can prevent risk factors associated with cardiovascular disease and stroke.
Why gaming?
Millions of Americans play games every day on social media or on smartphones, making up a huge online community.
Bingo Blitz, a game from the leading global gaming company Playtika, is passionate about mobilising its players to make a real difference in communities across the country.
Bingo Blitz has already led on a number of nonprofit partnerships achieving widespread impact. Bingo Blitz has already successfully partnered with Feeding America to provide 1 million free meals to communities in need during the Covid-19 pandemic, as well as running in-game activities and donating $100,000 to support the Make A Wish Foundation, helping to dreams come true for terminally ill children.
Playtika’s games studios also partnered with the World Health Organization’s #PlayApartTogether campaign to promote the importance of social distancing at the height of the Covid-19 pandemic, whilst encouraging people to reach out to and support others through gaming.
This supporter relationship between Bingo Blitz and the American Heart Association creates a path for millions of gamers to support the vital work of the world’s leading heart and brain health organization. It also supports personal health by helping players learn more about the importance of preventing risks factors that can lead to heart disease and stroke.
Dudu Dahan, General Manager at Bingo Blitz said, “It is a privilege to be supporting the American Heart Association’s Life Is Why Campaign. This is an amazing opportunity for Bingo Blitz and our global community of players to support the AHA’s life-saving work, and will empower our players to become ambassadors for living healthier, longer lives. Up to 80% of strokes and heart disease can be prevented and we want to get this powerful message out there, and to support the AHA’s vital work and breakthrough research”.
“We are meeting people where they are with important heart health education,” said Matt Jackson, CEO/Founder Ultimate Gaming Championship and American Heart Association Revive Volunteer “Bingo Blitz has allowed us to engage their players through social media to share prevention messaging to support a heart healthy lifestyle while raising funds to continue to fund, educate and support healthy communities.”
*based on AppAnnie data
[1] 3 Heart Disease and Stroke Statistics—A Report From the American Heart Association (2021 update) - https://www.ahajournals.org/doi/10.1161/CIR.0000000000000950
[2] Based on App Annie data
